# 7 Best Google Analytics Alternatives for SaaS Founders | ShowBuild Blog

> Looking for a simpler Google Analytics alternative? Compare 7 analytics tools for indie hackers and SaaS founders, including features, pricing and use cases.

Canonical: https://showbuild.co/blog/google-analytics-alternatives/
Last updated: 2026-11-03

You post your SaaS on Reddit, list it in a few directories, and get 400 visitors in a day. Six sign up. Where did those six come from? And what happened to everyone else?

GA4 can help, but only after you've set up the right events and reports. When you're building and marketing a product by yourself, that's another job you probably don't want.

Here are seven Google Analytics alternatives worth considering.

## The 7 best Google Analytics alternatives at a glance

| Tool | Best for | Starting price |
| --- | --- | --- |
| [Seline](https://seline.com/) | Traffic, signups, visitor journeys, revenue | $9/month |
| Plausible | Traffic and goal tracking | $9/month |
| DataFast | Finding which channels bring in paying customers | $9/month |
| PostHog | Product events, funnels, session recordings | Free tier |
| Umami | Open-source or self-hosted analytics | Free tier |
| Fathom | Simple website reporting | $15/month |
| Mixpanel | Retention and product funnels | Free tier |

*Prices are in USD as of November 2026. Plans have different event or pageview limits, so check those before comparing costs.*

## 1. Seline

Say you get a burst of traffic from Reddit and another from a directory listing. Which one sends people who actually sign up?

[Seline](https://seline.com/) is useful for that sort of question. You get traffic sources, landing pages, and UTM campaigns in a dashboard that's easy to read. Add a signup event, and you can look at the path visitors took before creating an account. Funnels show where they dropped off.

![Seline analytics dashboard](https://showbuild.co/images/blog/seline-dashboard.png)

If you're already charging customers, you can connect Stripe, Polar, or Shopify to see which sources bring in revenue. [Seline](https://seline.com/) also supports visitor profiles, so you can track what registered users are doing once you've identified them.

It's cookieless by default and starts at $9/month for 10,000 monthly pageviews and events combined.

There's no permanent free plan, and you can't self-host it. But you get journeys, funnels, and revenue tracking without having to upgrade to a more expensive feature tier.

> Seline is also listed on ShowBuild: explore the [Seline ShowBuild listing](https://showbuild.co/builds/seline-analytics/) or visit the [official Seline website](https://seline.com/).

## 2. Plausible

If all you want is to check yesterday's traffic, top referrers, and signups, Plausible is easy to live with.

It's open-source, doesn't use cookies, and lets you track goals and campaigns without much configuration.

Plans start at $9/month for 10,000 pageviews. More advanced features, including funnels and visitor journeys, are available on higher plans. That's worth checking before choosing it purely on the entry price.

## 3. DataFast

DataFast is worth considering once you've started selling something.

It connects visits to payments through providers such as Stripe, Polar, Lemon Squeezy, and Shopify. You can see which channels led to revenue and build funnels to investigate where potential buyers dropped out.

The Starter plan costs $9/month for 10,000 events.

One thing to consider is that its default tracking uses cookies, which may require additional consent management depending on your setup. A cookieless option is available, although that can affect attribution accuracy.

## 4. PostHog

Getting signups but hardly anyone finishes onboarding? PostHog can help you figure out where people are getting stuck.

You can track actions inside your app, see which onboarding step people abandon, and watch session recordings when the numbers don't explain the problem.

PostHog also offers feature flags and experiments.

There's a free tier with one million analytics events and 5,000 session recordings a month. You'll need to plan your event tracking, though. It's more work than adding a traffic script to a landing page.

## 5. Umami

Want to keep analytics on your own server? Umami is open-source and can be self-hosted. There's also a cloud version if you'd rather skip the maintenance.

It handles pageviews, campaigns, custom events, and funnels, so it isn't limited to basic traffic counts.

Its cloud Hobby plan is free for one website and up to 100,000 events per month.

Self-hosting means you don't pay a software subscription, but server costs and upkeep are yours.

## 6. Fathom

Fathom makes sense for a blog, documentation site, or marketing page where you mostly care about visits, referrals, and a handful of conversion events.

The dashboard is straightforward, tracking is cookieless, and it supports goals and revenue tracking.

Plans start at $15/month for 100,000 pageviews. That's a bigger entry allowance than some cheaper tools, although you won't get the same visitor-level detail as a product analytics platform.

## 7. Mixpanel

Mixpanel becomes useful when you have enough active users to ask more detailed questions.

How many come back after a week? Which actions lead to an upgrade? Where do trial users get stuck?

Its event-based funnels and retention reports help you investigate those patterns.

There's a free plan with up to one million events each month. Like PostHog, it works best when you've thought through what you want to track inside your app.

## Which Google Analytics alternative should you pick?

Still looking for your first 100 users? Start with traffic sources and a signup event.

I'd lean toward [Seline](https://seline.com/) if you want to follow visitors through to signups and payments without a complicated setup. Plausible or Fathom should be enough if you're mainly watching traffic, while Umami makes sense if self-hosting matters.

If users sign up but rarely come back, look at PostHog or Mixpanel. And if your biggest headache is knowing which marketing channel earns money, compare Seline with DataFast before choosing.

For more options, Seline has a [detailed comparison of 10 Google Analytics alternatives](https://seline.com/blog/google-analytics-alternatives), including privacy-focused and self-hosted tools.

You don't need advanced retention reports when you barely have 40 users. You need to figure out where the next 40 will come from.

## Related
- [Seline on ShowBuild](https://showbuild.co/builds/seline-analytics/) - Product showcase page and community comments
- [Visit Seline](https://seline.com/) - Official product website
- [All ShowBuild Blog Posts](https://showbuild.co/blog/)